About Us

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About Us

Revolutionising Retail, Empowering Entrepreneurs

Founded in 2017, YDS24 began as an e-commerce fashion retail brand in the United Kingdom, driven by a clear mission: to connect Africans with global markets by providing access to high-quality products at affordable prices. Our goal was simple—bridge the gap between international fashion trends and local consumer needs.

Our Journey So Far

2017
Humble Beginnings in the UK

YDS24 launched as an e-commerce platform, connecting African customers with international fashion products, providing both accessibility and affordability.

2018
Expanding to Nigeria

Recognising the growing demand for quality retail experiences in Nigeria, we opened our first physical store in Abuja. This marked the beginning of our transformation from an online brand to a click-and-mortar retail leader.

2019
Strategic Partnerships and Growth

We secured significant investment to bring MINISO to the Nigerian market, becoming the first official online MINISO store. This partnership allowed us to diversify our offerings and cater to a broader range of consumer needs.

2021
Preparing for Franchise Expansion

With the vision of creating a franchise-driven retail ecosystem, YDS24 expanded operations and consolidated ownership by raising funds to buy out early-stage investors. This strategic move set the stage for our current franchise model, aimed at empowering local entrepreneurs across Nigeria.

2024 and Beyond
Scaling New Heights

We are actively scaling our business with plans to raise additional capital for nationwide expansion. Our goal is to open 100 franchise stores across Nigeria within the next five years, ensuring that every entrepreneur has the opportunity to succeed in a structured, supportive retail ecosystem.

What We Offer

At YDS24, we offer more than just products—we provide a lifestyle superstore experience. Our stores combine essential Fast-Moving Consumer Goods (FMCG) with fashion and lifestyle products, creating a one-stop-shop for quality, convenience, and affordability.

Turnkey Retail Solutions

From setup to operations, we handle it all.

AI-Driven Shopping Experience

Voice-enabled ordering, data-driven recommendations, and personalised customer engagement.

Omnichannel Integration

A seamless blend of online and physical shopping experiences.

Our Mission

Our mission is to empower entrepreneurs by providing them with the tools, resources, and technology needed to succeed in the evolving retail industry. We strive to redefine the Nigerian retail landscape through innovative, technology-driven solutions that enhance operational efficiency, improve customer experiences, and create sustainable business opportunities. With a commitment to customer satisfaction and franchise success, we aim to bridge the gap between local businesses and global retail standards, ensuring growth and prosperity for all.

Our Vision

Our vision is to become Nigeria’s most trusted and innovative retail franchise brand, setting the standard for seamless, technology-driven shopping experiences. Through a strong commitment to franchise empowerment, we aim to create a thriving ecosystem where entrepreneurs can build successful businesses, customers enjoy unparalleled convenience, and the retail industry flourishes. We aspire to revolutionise the way Nigerians shop and do business by leveraging cutting-edge solutions and fostering economic growth, making YDS24 a household name in retail excellence.

Our Core Values

  • Innovation
Leveraging technology for retail excellence.
  • Convenience
Making shopping easy, fast, and accessible.
  • Empowerment
Supporting entrepreneurs to succeed.
  • Trustworthiness
Building reliable and long-lasting partnerships.

Join the YDS24 Movement

Whether you're an aspiring franchisee or a customer seeking a personalised shopping experience, YDS24 is your gateway to a revolutionised retail experience. Be part of the future of retail in Nigeria.
Experience convenience, innovation, and success—only with YDS24.