Humble Beginnings in the UK
YDS24 launched as an e-commerce platform, connecting African customers with international fashion products, providing both accessibility and affordability.
Strategic Partnerships and Growth
We secured significant investment to bring MINISO to the Nigerian market, becoming the first official online MINISO store. This partnership allowed us to diversify our offerings and cater to a broader range of consumer needs.
Preparing for Franchise Expansion
With the vision of creating a franchise-driven retail ecosystem, YDS24 expanded operations and consolidated ownership by raising funds to buy out early-stage investors. This strategic move set the stage for our current franchise model, aimed at empowering local entrepreneurs across Nigeria.